Paul Lindsay

It is recommended that each individual drink at least half their body weight in ounces per day of pure water. For example, if you weigh 200 lbs. you should drink 100 ounces of pure water per day.

It has been said that in 5 years or less, you can be an expert in whatever you study, simply by working on it for one hour per day.

"Everything in my life I Create, Promote, Allow or Step In. If there is something in my life I no longer choose, I take full responsibility for changing it. I am in the driver's seat and I love it!"

Radio has a sometimes unique approach to ad sales. A story has been told of a former broadcast sales rep who started a new career in retail. After being in retail for a period of time, he had the unique perspective of both worlds. Here are some tips he passed on to radio sales people from the other side of the desk. 1.       When meeting with a sales rep, he would ask a co-worker to wander into the conference room as if no one is using it. If the sales rep is unprepared, the former broadcast sales rep Tom (not his real name) will pull on his ear lobe, which signaled the co-worker to page him in two minutes so he can end the disaster. No retailer should ever have to pull on his ear lobe to get rid of a sales rep. When you as a sales rep are unprepared and haven’t done your research, you may deserve the ear lobe treatment. 2.       Tom tells a story about a radio rep who waited 30 minutes for a 5 minute meeting. He just wanted...

Advertising begins only after you win the attention of your target, a difficult thing to do in an over communicated world. Your message can reach the world through radio, television, satellite, websites, social media, etc. It is almost limitless as to how and where you can get your message to the world. When you’re ready to tell your story, it is important to choose an angle of approach. This can be tricky. In radio, which is my background, we must take the listener to a different place or give them mental pictures to tell your story. Keep in mind, radio is the theatre of the mind. I will use examples from radio. When creating a commercial message, you don’t want to just increase knowledge to what is already known. You want to introduce a thought that stands taller than anything else that is in the forefront of their mind. With that thought, Radio is the theatre of the mind, let’s put on a play for the listeners. It can be done in a single sentence. Next, decide what you want to p...

When you offer a low price without being asked, you set the tone for a low ball negotiation. The worst thing sellers can do is to get baited by offering a price before need is established. When someone asks, How much is it? You must realize you are being baited. Sadly, you will jump on the question because someone didn’t train you properly and you believe it’s a buying signal. It isn’t a buying signal unless a true discussion of need has already occurred. There is nothing wrong with price negotiation, but the timing has to be practically perfect. Value and need must be established first, and you must be convinced that the buyer is sincerely a good prospect. If someone is convinced your product will sell the stock of recliners in the warehouse, there is a price he is willing to pay to make those chairs go away. It’s not the cost of the spot (commercial) unless you are trained to make it about the cost of the spot. To establish need, we need to ask these questions. You mentioned you ...